Have You ever Bought Something just for the Packaging?

I think we've all had this 'dilemma' before. You've already got a cool taupe eyeshadow - but look! This one has patterns on the case! You put it back on the shelf and stare at it for all of about...3 seconds before picking it back up and buying it. But why? You know that within one week you'll have forgotten all about it, but you buy it anyway. That's just the way we consumers and make-up addicts are programmed - right?

Lets take MAC for example (a prime example). With every few limited edition collections, they will spice up the packaging so that die hard MAC fans will happily shell out cash for a product they probably already have in a different casing. I've seen so many people lately with the, 'I already own MAC Russian Red...but Wonder Woman has different packaging! I think I'll buy that too.' Um. WHY?! Chances are it's going to sit in the bottom of your drawer until you finish your first Russian Red, which, lets face it, is going to take about a year with daily wear. It's a waste of money and a waste of room.

I was left wondering about the products on my mental wishlist...

YSL Rouge Volupte lipsticks. Shiny gold tubes, art deco style logo, band of colour the same shade as the lipstick - of course I'd want one! It would look be awesome to whip it out of my bag on a night in town...a little, beautiful tube of lippy.

Bits and bobs from the Boots No.7 Spring collection. In all honesty, the colours of the products themselves bore me a bit. But look at the spattered lipstick tubes! Look! Aren't they lovely?! Holy crap. This is the point that it dawns on me that I really am suckered in by packaging...

Do I even need to explain? Ok, so a cat face shaped lipstick bullet isn't the most practical, and I'd feel a bit odd wiping one across my lips, but it's quirky. I like quirky. And the tubes themselves are beautifully decorated...there's even flamingoes! I must confess though, none of the colours appeal to me. They're all a bit 'blah'.

So I suppose I do buy things for the packaging, if I don't already own the shade and if I don't have something similar from another company. Humans are like magpies. Given the choice between two identical products, one in a plain, boring pot and one in a shining, gleaming pot - which one will we opt for? That question is rhetorical, by the way, I know which one we'd all opt for, whether you want to admit it or not. Strangely, I'm not even ashamed to own up to it, though I know it's a bit daft - but heck, wouldn't you feel like the very definition of 'chic' with one of those YSL lipsticks in your hand? Don't lie...I know you would....

Tags : #Misc

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