REVIEW - Poppy King for No.7 'Allure' Lipstick

REVIEW - Poppy King for No.7 'Allure' Lipstick

When I first heard about No.7 collaborating with Poppy King to create easy to wear lipsticks to help women back into wearing colour I confess, I was impressed. With most brands either choosing to cater to the 'bold and brave' or 'meek and mild' woman there was no middle ground...until now...



Doesn't Keeley Hawes look gorgeous in this video?!

[[ Poppy King for No.7 lipstick in 'Allure' ]]

The lipsticks come presented in a little salmon pink, polka dotted box with a red kiss print over the lid. The lipstick itself is housed in a silvery-lilac tube with Poppy King's signature scrawled across the top. It's dinky enough to be able to pop it into the smallest of handbags and take up no room at all next to your purse and keys.


There is also a little letter from Poppy ticked neatly inside the box, which makes it feel a touch more special than most 'drugstore' lipsticks.

[[ 'Allure' in the tube. 'Allure' swatched heavily ]]

'Allure' is described as 'having peach in it', though to my eyes the peach is barely evident. It swatches and applies as more of a slightly brown toned, neutral, plum-pink with the tiniest hint of peach. The colour is actually a dead on match for my natural lip colour, which is why I've not posted a lip swatch - I don't look like I'm wearing anything! On me, 'Allure' is nothing like the colour Keeley is wearing in the video. The swatch above shows the lipstick applied HEAVILY and it still shows very sheer - though this shouldn't surprise you, after all, these lipsticks were designed for the faint of heart! However, with 'Allure' being such a natural colour anyway - is there any need for it to be so entirely sheer? The texture and pigmentation reminded me more of a tinted lip balm than a lipstick.

Light weight, sheer, natural, easy to wear, non-drying and comfortable to wear, Poppy King for No.7 lipsticks would be excellent for the older woman or those truly terrified of lip colour. For those of us who love rocking a neon lip and feel 100% comfortable in doing so - you can leave these lippies on the No.7 counter.

Poppy King for No.7 lipsticks are available from Boots priced at £12 for 3.5g of product. Each lipstick has a matching gloss, priced at £11 each.

Disclosure: I was sent this free lipstick to review. All views and opinions expressed are my own.